Social Media Specialist

Reports To: Director of Marketing

Position Summary: The Foundation for Homeless Veterans (FFHV) is seeking a creative and motivated Social Media Specialist to manage and enhance our online presence. This part-time position involves developing and implementing social media strategies, creating engaging content, and analyzing performance metrics to support FFHV’s mission of providing innovative housing solutions and support services to homeless veterans.

Key Responsibilities:

1. Social Media Strategy:
   
• Develop and execute social media strategies aligned with FFHV’s goals and objectives.
• Stay updated on industry trends and incorporate best practices to enhance FFHV’s social media presence.
2. Content Creation:
   
• Create, curate, and schedule high-quality, engaging content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
• Develop visual content, including graphics, videos, and photos, that effectively communicates FFHV’s mission and programs.
• Write compelling and informative captions, posts, and updates to engage the target audience.
3. Community Engagement:
   
• Monitor social media channels for comments, messages, and mentions, and respond promptly and professionally.
• Foster positive interactions with followers, supporters, and partners to build a strong online community.
• Identify and engage with influencers and potential collaborators to expand FFHV’s reach.
4. Analytics and Reporting:
   
• Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or similar platforms.
• Prepare regular reports on social media activity, growth, and engagement.
• Provide insights and recommendations based on data to improve social media strategies.
5. Collaboration and Coordination:
   
• Work closely with the Director of Marketing and other team members to ensure consistent messaging and branding.
• Coordinate social media campaigns with other marketing initiatives, events, and programs.
• Assist in planning and executing social media advertising campaigns as needed.

Qualifications:

• Proven experience as a Social Media Specialist or similar role.
• Proficiency in using social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and social media management tools.
• Strong writing, editing, and communication skills.
• Creative mindset with the ability to develop visually appealing content.
• Basic graphic design skills (experience with Canva, Adobe Creative Suite, or similar tools preferred).
• Knowledge of social media analytics and reporting.
• Ability to work independently and manage time effectively.
• Passion for supporting veterans and aligning with FFHV’s mission.

Working Conditions:

• Part-time position (approximately 20 hours per week).
• Flexible schedule with the possibility of remote work.
• Occasional attendance at events or meetings may be required.

Application Process:

Interested candidates should submit a resume, cover letter, and portfolio of social media work to jobs@ffhv.org or by applying at the bottom if this job description..

This job description outlines the general nature and level of work performed by employees in this position and is not intended to be an exhaustive list of all responsibilities, duties, and skills required. The Foundation for Homeless Veterans reserves the right to amend and change responsibilities to meet organizational needs..